I had an educational experience.
Journalism often presents opportunities for learning new things and having unique experiences. And our November issue provided me with the chance to learn about moms making a business out of social media.
I’m not naive about the inner-workings of the social media landscape. But social media can go far beyond a selfie and #blessed (though those are fun too). There’s a group of powerful experts who are known as social media influencers who are sought after by brands and companies for their marketing potential. These influencers have followers in the thousands and millions, and have made social media a full-time (or more) gig. Their posts are carefully curated and planned out with a specific direction in mind. They have vision and they have power.
This has presented an opportunity for some moms who started out with a blog or an Instagram account, passionate about an area of life: fashion, beauty, discount shopping … you name it. Their passion shows in their posts and the fans follow, their reach expands. Suddenly, sometimes almost overnight, they are being paid to post.
These social media influencing moms are who we feature in this month’s issue. They are an assortment of inspirational women who are moms and are now also making a business of social media.
Our other feature focuses on the unique educational style of Montessori schools—and these schools’ success stories. You’ll get to read about how Montessori students can thrive after the important lessons they learn at their schools.
Speaking of entrepreneurship and lessons, our Local Hero this month is Ryan Hickman, who is nine. When he was three, he became intrigued by recycling and he now runs his own recycling business while inspiring his own parents, neighbors and all who know him to lessen their carbon footprint.
We also decided to help balance out all the turkey dinners this month with a little something about family fitness. Family Wellness features an interview with a popular fitness trainer and her tips on keeping fit as a family, and through the holidays.
But of course, we can’t deny all the good holiday cheer—and food. Foodie Jr. rounds up the best in Thanksgiving meals—some prepared by others and some you can make yourself.
The holidays are a time to appreciate those we have in our lives. Whether you are enjoying turkey dinner with your family, taking a family cooking class or exercising—remember to enjoy your time just being together.