Located between Bluebird and Calliope, the Soul Project is a brand new apparel store with a fresh and snazzy look. With designs and graphics produced by local artists, the Soul Project offers premier shirts, hats and accessories that contain a serious OC vibe and beach aesthetic, while still remaining pleasant on the wallet as well. With stylish, yet functional, purses for mom; breezy casual Ts for dad, and cute shirts and hats for the kids, the Soul Project is a trendy boutique the whole family can enjoy.
In addition to the chic designs, the Soul Project also runs an inspiring business model. For every item purchased, the Soul Project will donate one dollar to a local charity or organization. Don Meek, co-founder of the Soul Project, elaborates, “With organizations like Patagonia and Tom’s Shoes as inspirations, The Soul Project looks to follow the path of non-traditional commerce where the activities and success of the company are driven by the desire to make a positive contribution in the world.”
The SOUL Project | 1516 S. Coast Highway, Laguna Beach | 949-494-0489 | www.soulproject.com